Refinery29 in the News

Refinery29 and Planned Parenthood Team Up For New Digital-Video Series

Refinery29 is partnering with Planned Parenthood on a new digital-video series called "Her Shorts" that focuses on men's and women's reproductive and sexual health issues, including videos from Lena Dunham and Emily Ratajkowski.

The fast-growing site aimed at millennial women announced the series at its first-ever NewFronts presentation in Manhattan on Wednesday. Two other celebrities taking part in "Her Shorts," actresses Mae Whitman and Mamie Gummer, were on hand to introduce the series. Read more

Fresh off news of its $50 million funding round, Refinery29 held a lavish NewFront presentation in New York to announce the launch of its originals banner.

Led by executive vp programming Amy EmmerichR29 Originals will feature a mix of tutorials,docuseries and scripted series.

"I have a daughter, and I want her to learn to kick some ass and wear lipstick while she does it,"Emmerich said onstage, adding that R29 Originals "will help her do that."

The scripted series include Her Shorts, a short-film series that tells stories of women's and men's reproductive and sexual health issues. The series will feature original work from Lena Dunham,Emily RatajkowskiMamie GummerMae WhitmanJack AntonoffJenni KonnerRichard Shepard and more.  Read more

Refinery29, a fashion and lifestyle media company, will announce on Tuesday that it has closed a $50 million round of financing from Scripps Networks Interactive and the advertising giant WPP. The investment values the company at about $300 million, according to a person with knowledge of the deal, and brings its total financing to $80 million.

The company, based in New York City, said it would use the new financing to build its brand by expanding internationally. It also said it would invest in video and entertainment, and in improving its presence on mobile devices and in social media.

“Taking the brand global is a big, big focus,” said Justin Stefano, co-founder and co-chief executive of Refinery29.

“It wasn’t that we needed it to fund our operations,” Mr. Stefano added. “It was a question of how quickly we could achieve what we wanted to achieve.” Read more

It’s no longer surprising when investors write big checks to a media startup. But here’s a fun game — see if you can find the outlier in this group:

Okay, okay — we didn’t make it that hard. Refinery29’s raise is news because it’s news — the company just announced the new round, led by Scripps Network Interactive and ad giant WPP, in time for its “NewFronts” presentation for ad buyers on this week. People familiar with the company, which has raised $80 million to date, say it’s now valued at $290 million. Read more

Refinery29, the 10-year-old media site that caters to the young female reader, has today announced the close of a $50 million Series D financing, led by Scripps Networks Interactive and WPP.

Co-founders and co-CEOs Justin Stefano and Philippe Von Borries said that Refinery29 exceeded its own expectations last year in terms of profitability, but knew that there were a few areas that could use more rapid and intensive investment for the media platform, including video content, global expansion and distribution via social media and mobile.

Refinery29 started out as a hyperlocal blog for fashion news back in 2010, but has since grown to become a multi-vertical media platform for women. Read more

Refinery29 is betting that serious coverage of the California drought can live next to advice on what to wear to your next dinner party.

The fashion and beauty site, founded in 2005, has slowly expanded its editorial remit to politics, technology and culture over the past few months. In the last week it has covered a range of serious stories, including gun violencethe Boston bombing trial and abortion laws. The moves have been driven by a series of new hires, including former MSNBC reporter Meredith Clark and Wired alum Christina Bonnington, who will cover politics and tech, respectively. Refinery29’s total headcount has doubled to 230 people since last year. Read more

In the midst of securing what is said to be $50 million in financing, Refinery29 has hired Paula Goldstein Di Principe as fashion director and Anne-Marie Guarnieri as deputy editor, fashion, beauty and shopping. Executives at Refinery29 declined comment Monday.

In addition, Connie Wang has been promoted to fashion features director from style director. Wang will zero in on long-form content, investigative reporting and profiles, and Goldstein will focus on raising Refinery29’s profile via events, influencer-led initiatives, and designer and brand relationships. They will also team to expand its fashion video development and production. Noting that Refinery29 has 22 million unique visitors a month and will be adding new editorial sections, Goldstein plans to build relationships with established designers and young up-and-coming photographers, stylists and designers. Read more


The best brands, like cults, inspire consumers to act irrationally. 

Basking in the marketing glow of companies like Apple, Harley-Davidson, Lululemon and more, a worshipful public is willing -- and even eager -- to wait in ungodly lines or shell out top dollar. On social media, consumers turn into evangelists for their favorite brands, proselytizing to the community at large.

This phenomenon was top of mind at Social Media Week in New York City last Friday, where executives from Refinery29, SoulCycle andVirgin Mega -- a Virgin company that traffics in limited-edition product runs -- spoke on a panel entitled ‘Cult Brands 2.0: How Today’s Top Brands Breed Loyalty and Fanaticism. Read more

Senior style editor, Annie Georgia Greenberg, stopped by The Today Show to chat with Savannah Guthrie about all of the new spring trends like flared jeans, big belts and gingham. Watch the full video here


Refinery29 wants to break some news and, maybe, interview the president.

The style and beauty site is looking to hire an experienced journalist to "shape the site's move into up-to-the-minute coverage of breaking news across all R29 categories" including hard news, according to the site's career page. The hiring of a news director extends Refinery29's ongoing expansion beyond its initial remit of writing obsessively about fashion and beauty. The site's coverage has grown to include wellness, tech and entertainment. And it's certainly paying off in traffic, which has grown enormously this year. Refinery29 attracted 23.3 million unique U.S. visitors on desktop and mobile devices in February, a 151% increase over the previous year, according to ComScore. Read more

Should publishers give up on trying to use social media to drive traffic back to their websites – since it often doesn’t work that well anyway – and just give themselves over to crafting custom bits of content that aren’t meant to travel beyond each social network?

That’s one of the big debates percolating in the media industry lately. A few months ago, the late New York Times NYT -0.97% columnist David Carr reported that Facebook FB +0.01% was interested in hosting Web publishers’ content entirely, rather than just helping spread one article at a time. Then last week, Facebook’s Chris Cox reiterated that position at Recode’s media conference.

Also a few weeks ago, the Awl published an intriguing piece looking how in this mobile and social era, websites may be wastes of time, or “unnecessary vestiges” of a era that has past. Read more


Models clad in indigo fur-collared jackets, sequin-emblazoned dresses and feather-lined skirts make their way down the runway. And fashion fans don’t even need a ticket to get a prime view from the front row at Rodarte’s show.

Enthusiasts the world over just need to download Snapchat Inc.’s app.

At New York Fashion Week, there has been a rise in Snapchat use among fashionistas, like Lucky Magazine’s Editor-in-Chief Eva Chen and “Man Repeller” blogger Leandra Medine. Rather than just sending posts to friends that disappear within seconds, they’re using Snapchat’s public “story” feature to let followers see a compilation of photos and videos from the last 24 hours. It’s yet another way that the startup is gaining traction at a time when it’s said to be seeking a valuation as high as $19 billion. Read More

Refinery29 is giving print a try, just in time for New York Fashion Week.

The style website has printed 30,000 copies of a 28-page "zine" it calls Refinery29 Editions, which is filled with fashion photography and illustrations. Copies are being distributed in select Uber cars in New York during Fashion Week, which kicked off Wednesday, as well as parts of the city.

No advertisers appear in the issue.

A Refinery29 spokeswoman said Editions does not represent a broader strategy to develop a regular print magazine. Instead, it's a way to bridge Refinery29's online presence and real-world events. Read more